Corazón - Give your Heart

Role
Interactive Design and 3d graphics 

Agency
Active Theory and Johnxhannes

Client
Montefiore

 

To encourage people to register as organ donors, we asked users to hold their phone to their heart. By detecting heartbeats using the phone’s accelerometer, we helped bring the film’s heroine to life using heartbeats from all over the world. Working alongside JohnXHannes New York and Montefiore Health System, the web experience ran across mobile, desktop, digital displays and Times Square Billboards.

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