Rough Diamonds was a Web3 project that combined NFTs, real-life experiences, soccer, and art. We curated a squad of 11 promising young Brazilian footballers and invited fans and collectors to join their journey through digital ownership. By collecting a Rough Diamonds NFT, holders gained access to exclusive content, behind-the-scenes experiences, and limited-edition memorabilia — connecting directly with the future stars of the game.
I was one of the founders of the project, leading the creative direction and responsible for all artwork and communications.
Role:
Founder · Creative Director · Lead Artist